Promotional products once meant ingeniously simple items such as calendars, pens, coffee mugs or buttons. Not any more! In tandem with our techno-crazy society, electronic products such as calculators, pedometers, cameras, CD players, MP3s, PDAs and everything digital have steadily made their way into the mix, delivering current and futuristic promotional messages. All in all, this category represented some $343 million last year according to the PPAI Annual Estimate Of Distributor Sales.
